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Manuel Sanchez is a New York-based brand identity designer creating thoughtful visual systems for contemporary brands. His work spans typography, color, packaging, and digital expression across cohesive brand experiences.
CONTACT
manuel@asilosmagdalena.com
@asilosmagdalenaa
Bankroll was conceived as a new model for luxury sports entertainment — blending live game spectating, elevated dining, financial gamification, and social connectivity into a private members’ environment. The concept aimed to reframe traditional sports viewing culture through immersive data experiences, digital transactions, and narrative-driven engagement across multiple leagues and events.
The audience was defined not by loyalty to a single team, but by a broader appetite for competition, strategy, and social spectacle. Bankroll’s members were envisioned as culturally fluent, financially curious, and community-oriented — individuals who move fluidly between fantasy sports, investment platforms, and hospitality spaces.
I led the development of the brand identity from the ground up, establishing a visual system that balanced exclusivity with high-energy entertainment. This included the creation of the core mark, typographic language, color palette, and a flexible identity framework designed to extend across physical environments, digital platforms, and future product experiences. The resulting brand positioned Bankroll as both a premium social destination and a forward-thinking sports culture platform.
Brand Identity
Identity System
Digital Experience
Hospitality Branding
Art Direction
ROLE
Identity Concept Development
Logo Design
Typography System
Color Strategy
Visual Language Development
Digital Product Direction
App Icon Exploration
Website Experience Direction
Presentation & Brand Narrative
TEAM
Creative Direction: Kapono Chung
Design Lead: Manny Sanchez
Design: Rin Kim, Marina Yu
Strategy: Brennan McGrath