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Manuel Sanchez is a New York-based brand identity designer creating thoughtful visual systems for contemporary brands. His work spans typography, color, packaging, and digital expression across cohesive brand experiences.
CONTACT
manuel@asilosmagdalena.com
@asilosmagdalenaa
UCAN is a performance nutrition brand built around LIVSTEADY™, a patented slow-release carbohydrate originally developed to support individuals with metabolic conditions affecting glycogen storage. What began as a targeted health innovation evolved into a global sports nutrition platform, empowering athletes to sustain energy levels and avoid the crashes associated with traditional fueling products.
I joined the project during an intensive brand exploration phase focused on redefining UCAN’s visual identity. Initially contributing to logo development alongside a broader design team, I later assumed a lead role in refining and finalizing the selected mark. As the project progressed into packaging, I was brought on to establish a cohesive packaging system capable of supporting UCAN’s expanding product range while clarifying brand hierarchy and improving shelf impact.
Working within tight timelines and complex stakeholder feedback, I developed structural and graphic packaging solutions that balanced performance credibility with contemporary athletic appeal. The resulting system provided a scalable framework for future product launches while strengthening UCAN’s presence in a highly competitive sports nutrition market.
Brand Identity
Logo Development
Packaging System
Product Hierarchy
ROLE
Logo Exploration & Final Mark Refinement
Packaging System Design
Variant Architecture & Product Hierarchy
Color System Development
Typography Selection & Development
Packaging Graphic Direction
Client Presentations
TEAM
Creative Director: Kapono Chung
Design Director: Nadia Lung
Design: Manny Sanchez, Eric Sanchez,
Strategy: Fernanda Flores